For coaches, course sellers, and infopreneurs making $10k/month

Turn Your Newsletter Into a 4-5 Figure Revenue Channel in 60 Days with Email Artisan system

Book A Call With Callum

Over $80K+ revenue generated for clients

What Happens When Email Is Run Like a Revenue System

$10k/mo → $20k/mo
Already great at writing but missing the strategy. He needed help with his course launch. We built the complete system.

Results in 60 days?

1) $24,532 total revenue added
2) $15k in the first 30 days
3) $9k in only 2 weeks"

I don't even look at the emails anymore. I just know they'll convert & do really well."

The difference?

Copy got him to $10k… Strategy got him to $20k+.
Shuayb
Ex-Copywriter
Year of $0 → First $2k Sale
He worked with another email marketer for a full year. Not a single sale from his newsletter. Then everything changed.

Results in 90 days?

1) Re-engaged dead subscribers
2) First booked call from his newsletter
3) Closed his first-ever $2k high-ticket sale

"I didn't make any money from my newsletter for years and years. It wasn't until I started working with Callum that I started monetising it."

The difference?

His previous marketer sent emails. We built a revenue system.
Rueben
Fat Loss Coach
$17,500 in one night
He had a $3,500 high-ticket trading offer. Only 5 spots available.

The goal? Sell out before the public launch.

We needed to fill them fast without relying on random social posts and hoping people bought.

Results in 30 days?
- Built a qualified waitlist before enrollment opened
- Created demand before pitching
- Sold all 5 spots within one night
The difference?

We didn’t just send traffic. We engineered demand before asking for the sale.
Mak
Trading Coach

$10k/mo -> $20k/mo
Already great at writing but missing the strategy. He needed help with his course launch. We built the complete system.

Results in 60 days?

1) $24,532 total revenue added
2) $15k in the first 30 days
3) $9k in only 2 weeks

"I don't even look at the emails anymore. I just know they'll convert & do really well."

The difference?

Copy got him to $10k… Strategy got him to $20k+.
Shuayb
Ex-Copywriter
Year of $0 -> First $2k Sale
He worked with another email marketer for a full year. Not a single sale from his newsletter. Then everything changed.

Results in 90 days?

1) Re-engaged dead subscribers
2) First booked call from his newsletter
3) Closed his first-ever $2k high-ticket sale

"I didn't make any money from my newsletter for years and years. It wasn't until I started working with Callum that I started monetising it."

The difference?

His previous marketer sent emails. We built a revenue system.
Rueben
Fat Loss Coach
$17,500 in one night
He had a $3,500 high-ticket trading offer. Only 5 spots available.

The goal? Sell out before the public launch.

We needed to fill them fast without relying on random social posts and hoping people bought.

Results in 30 days?
- Built a qualified waitlist before enrollment opened
- Created demand before pitching
- Sold all 5 spots within one night
The difference?

We didn’t just send traffic. We engineered demand before asking for the sale.
Mak
Trading Coach

You Don’t Have an Email Problem. You Have a Bandwidth Problem.

You already did the hard part.

You built an audience. You crossed 1,000+ subscribers. People trusted you enough to hand over their email. Yet somehow along the way… You stop putting in the effort to build your newsletter.

You didn’t ignore email marketing because you’re lazy; You ignored it because your business demanded your attention elsewhere.

Client delivery. Sales calls. Content. Operations. Growth decisions.

When revenue is already coming in, your time gets pulled toward what’s urgent, not what’s important long-term.

And running a newsletter properly requires thinking time you simply don’t have.

Planning campaigns.
Mapping sequences.
Deciding what to send, when to sell, and how to move subscribers toward buying without burning trust.

You sit down to write… and nothing comes out.

You know you should be emailing more, so instead, emails get written between tasks, late at night, or last minute.

No calendar. No backend logic. No real strategy tying everything together.

Which is why it feels like email “doesn’t work.”

Not because your list is bad. But because your business constraints don’t allow you to sit down and build the systems email needs to perform.

And deep down, that’s the most frustrating part:

You know there’s money sitting in your list, but it feels locked behind systems, strategy, and consistency you don’t have the bandwidth to figure out.

You already did the hard part.

You built an audience. You crossed 1,000+ subscribers. People trusted you enough to hand over their email. Yet somehow along the way… You stop putting in the effort to build your newsletter.

You didn’t ignore email marketing because you’re lazy; You ignored it because your business demanded your attention elsewhere.

Client delivery. Sales calls. Content. Operations. Growth decisions.

When revenue is already coming in, your time gets pulled toward what’s urgent, not what’s important long-term.

And running a newsletter properly requires thinking time you simply don’t have.

Planning campaigns.
Mapping sequences.
Deciding what to send, when to sell, and how to move subscribers toward buying without burning trust.

You sit down to write… and nothing comes out.

You know you should be emailing more, so instead, emails get written between tasks, late at night, or last minute.

No calendar. No backend logic. No real strategy tying everything together.

Which is why it feels like email “doesn’t work.”

Not because your list is bad. But because your business constraints don’t allow you to sit down and build the systems email needs to perform.

And deep down, that’s the most frustrating part:

You know there’s money sitting in your list, but it feels locked behind systems, strategy, and consistency you don’t have the bandwidth to figure out.

You already did the hard part.

You built an audience. You crossed 1,000+ subscribers. People trusted you enough to hand over their email. Yet somehow along the way… You stop putting in the effort to build your newsletter.

You didn’t ignore email marketing because you’re lazy; You ignored it because your business demanded your attention elsewhere.

Client delivery. Sales calls. Content. Operations. Growth decisions.

When revenue is already coming in, your time gets pulled toward what’s urgent, not what’s important long-term.

And running a newsletter properly requires thinking time you simply don’t have.

Planning campaigns.
Mapping sequences.
Deciding what to send, when to sell, and how to move subscribers toward buying without burning trust.

You sit down to write… and nothing comes out.

You know you should be emailing more, so instead, emails get written between tasks, late at night, or last minute.

No calendar. No backend logic. No real strategy tying everything together.

Which is why it feels like email “doesn’t work.”

Not because your list is bad. But because your business constraints don’t allow you to sit down and build the systems email needs to perform.

And deep down, that’s the most frustrating part:

You know there’s money sitting in your list, but it feels locked behind systems, strategy, and consistency you don’t have the bandwidth to figure out.

Problem #1

No time to plan a real email strategy

Your business already runs at full capacity.

You can’t afford to spend hours mapping campaigns, analyzing performance, or thinking three weeks ahead.

So email becomes reactive instead of strategic and inconsistent sending kills momentum before it ever compounds.

Your business already runs at full capacity.

You can’t afford to spend hours mapping campaigns, analyzing performance, or thinking three weeks ahead.

So email becomes reactive instead of strategic and inconsistent sending kills momentum before it ever compounds.

Problem #2

No bandwidth to build backend systems

Automations, segmentations, deliverability, list hygiene, these aren’t nice to haves.

They’re what turns newsletters into predictable revenue engines.

But learning, setting up, and maintaining them competes directly with revenue producing activities in your business, so they stay untouched.

Automations, segmentations, deliverability, list hygiene, these aren’t nice to haves.

They’re what turns newsletters into predictable revenue engines.

But learning, setting up, and maintaining them competes directly with revenue producing activities in your business, so they stay untouched.

Problem #3

Constant writer’s block under pressure

When email isn’t planned in advance, every send becomes a decision tax.

What angle do I take?
How hard do I sell?
Will this annoy my list?

That mental friction is why emails get delayed, and why monetization feels random instead of reliable.

When email isn’t planned in advance, every send becomes a decision tax.

What angle do I take?
How hard do I sell?
Will this annoy my list?

That mental friction is why emails get delayed, and why monetization feels random instead of reliable.

At some point, you probably concluded one of two things:

Either email marketing just isn’t that effective anymore…
or your list is filled with people who will never buy.

That conclusion makes sense, based on what you experienced.

Random sends.
Inconsistent sales.
Spikes of engagement followed by silence.

But the truth is, email isn’t failing you, your system is.

Email only “stops working” when it’s treated like a broadcast channel instead of a revenue engine.

When emails are sent without intent, without sequencing, and without a backend designed to move subscribers toward a decision.

Your list doesn’t need more motivation.

It needs direction.

And without a clear strategy underneath every send, even great copy can’t do its job.

At some point, you probably concluded one of two things:

Either email marketing just isn’t that effective anymore…
or your list is filled with people who will never buy.

That conclusion makes sense, based on what you experienced.

Random sends.
Inconsistent sales.
Spikes of engagement followed by silence.

But the truth is, email isn’t failing you, your system is.

Email only “stops working” when it’s treated like a broadcast channel instead of a revenue engine.

When emails are sent without intent, without sequencing, and without a backend designed to move subscribers toward a decision.

Your list doesn’t need more motivation.

It needs direction.

And without a clear strategy underneath every send, even great copy can’t do its job.

At some point, you probably concluded one of two things:

Either email marketing just isn’t that effective anymore…
or your list is filled with people who will never buy.

That conclusion makes sense, based on what you experienced.

Random sends.
Inconsistent sales.
Spikes of engagement followed by silence.

But the truth is, email isn’t failing you, your system is.

Email only “stops working” when it’s treated like a broadcast channel instead of a revenue engine.

When emails are sent without intent, without sequencing, and without a backend designed to move subscribers toward a decision.

Your list doesn’t need more motivation.

It needs direction.

And without a clear strategy underneath every send, even great copy can’t do its job.

Book A Call With Callum

Introducing…

The Email Artisan System™

Sending more emails isn’t the answer.

Hiring another copywriter isn’t either.

What actually turns newsletters into predictable revenue is a system, one that’s designed, maintained, and executed end-to-end.

That’s exactly what the Email Artisan System™ is.

Not a template.

Not a one-off sequence.

But a full-stack email marketing engine built to run quietly in the background while your business scales.

Instead of guessing what to send or worrying about backend complexity, everything is handled for you… strategically, intentionally, and consistently.

What the Email Artisan System does

The email artisan system turns your newsletter into a revenue asset, not a recurring task.

It’s designed to:

Monetize your existing list without burning trust
Free up your time by removing decision fatigue
Create consistent sales without social media, cold outreach, or daily posting

All while preserving your voice, and positioning you as the authority. This is what’s included:

Sending more emails isn’t the answer.

Hiring another copywriter isn’t either.

What actually turns newsletters into predictable revenue is a system, one that’s designed, maintained, and executed end-to-end.

That’s exactly what the Email Artisan System™ is.

Not a template.

Not a one-off sequence.

But a full-stack email marketing engine built to run quietly in the background while your business scales.

Instead of guessing what to send or worrying about backend complexity, everything is handled for you… strategically, intentionally, and consistently.

What the Email Artisan System does

The email artisan system turns your newsletter into a revenue asset, not a recurring task.

It’s designed to:

Monetize your existing list without burning trust
Free up your time by removing decision fatigue
Create consistent sales without social media, cold outreach, or daily posting

All while preserving your voice, and positioning you as the authority. This is what’s included:

Sending more emails isn’t the answer.

Hiring another copywriter isn’t either.

What actually turns newsletters into predictable revenue is a system, one that’s designed, maintained, and executed end-to-end.

That’s exactly what the Email Artisan System™ is.

Not a template.

Not a one-off sequence.

But a full-stack email marketing engine built to run quietly in the background while your business scales.

Instead of guessing what to send or worrying about backend complexity, everything is handled for you… strategically, intentionally, and consistently.

What the Email Artisan System does

The email artisan system turns your newsletter into a revenue asset, not a recurring task.

It’s designed to:

Monetize your existing list without burning trust
Free up your time by removing decision fatigue
Create consistent sales without social media, cold outreach, or daily posting

All while preserving your voice, and positioning you as the authority. This is what’s included:

Solution #1

List Management and Deliverability

Your list is cleaned, organized, and protected, ensuring emails land in inboxes, not spam.

Because opens don’t matter if your emails aren’t seen.

Your list is cleaned, organized, and protected, ensuring emails land in inboxes, not spam.

Because opens don’t matter if your emails aren’t seen.

Solution #2

Segmentation and subscriber logic

Subscribers are grouped based on behavior, intent, and engagement, so the right people get the right message at the right time.

No more blasting the same email to everyone and hoping it converts.

Subscribers are grouped based on behavior, intent, and engagement, so the right people get the right message at the right time.

No more blasting the same email to everyone and hoping it converts.

Solution #3

Automations and revenue sequences

Sales-driven automations quietly run in the background, converting subscribers into buyers whether you’re launching or not.

Your list works even when you’re offline.

Sales-driven automations quietly run in the background, converting subscribers into buyers whether you’re launching or not.

Your list works even when you’re offline.

Solution #4

Strategic broadcast

Every email has a purpose: warming, educating, or selling.

No last-minute sends. No “what should I write today?” stress.

Just clear intent behind every send..

Every email has a purpose: warming, educating, or selling.

No last-minute sends. No “what should I write today?” stress.

Just clear intent behind every send..

Solution #5

List growth and lead magnet assistance

Your email list doesn’t just monetize, it grows.

You get guidance on lead magnets and opt-in strategies that attract buyers, not freebie collectors.

Your email list doesn’t just monetize, it grows.

You get guidance on lead magnets and opt-in strategies that attract buyers, not freebie collectors.

Why this works when everything else fails

Most people try to fix email marketing by doing more.

More writing.
More sending.
More tools.

The Email Artisan System™ works because it fixes the infrastructure first, then layers copy on top.

Once the system is in place, results don’t rely on motivation or consistency from you.

They compound.

Why this works when everything else fails

Most people try to fix email marketing by doing more.

More writing.
More sending.
More tools.

The Email Artisan System™ works because it fixes the infrastructure first, then layers copy on top.

Once the system is in place, results don’t rely on motivation or consistency from you.

They compound.

Why this works when everything else fails

Most people try to fix email marketing by doing more.

More writing.
More sending.
More tools.

The Email Artisan System™ works because it fixes the infrastructure first, then layers copy on top.

Once the system is in place, results don’t rely on motivation or consistency from you.

They compound.

Book A Call With Callum

You’re 3 Steps Away From Turning Your Newsetter Into a Revenue Engine

Book a Discovery Call

We start with a short, focused call to understand your business, offer, and existing email setup.

We’ll identify where revenue is leaking, what’s missing in your backend, and whether the Email Artisan System™ is a fit.

No pressure. No fluff.

If it makes sense to move forward, we map the next steps.

We start with a short, focused call to understand your business, offer, and existing email setup.

We’ll identify where revenue is leaking, what’s missing in your backend, and whether the Email Artisan System™ is a fit.

No pressure. No fluff.

If it makes sense to move forward, we map the next steps.

Onboarding & System Design

Once you’re in, we handle onboarding and access, then design your email system around your business.

This includes:

Auditing your list, deliverability, and existing emails
Defining segmentation and automation logic
Aligning messaging with your offer and positioning

You don’t need to prepare documents or “learn the system.”

We do the heavy lifting.

Once you’re in, we handle onboarding and access, then design your email system around your business.

This includes:

Auditing your list, deliverability, and existing emails
Defining segmentation and automation logic
Aligning messaging with your offer and positioning

You don’t need to prepare documents or “learn the system.”

We do the heavy lifting.

Execution & Delivery

Within days, your email system is built and active.

We:

Set up sequences and automations
Plan and schedule strategic emails
Manage list health and performance

From there, your newsletter runs as a revenue engine, not a recurring task while you focus on scaling your business.

Within days, your email system is built and active.

We:

Set up sequences and automations
Plan and schedule strategic emails
Manage list health and performance

From there, your newsletter runs as a revenue engine, not a recurring task while you focus on scaling your business.

The Result

No daily writing.

No backend confusion.

No wondering if email is “worth it.”

Just consistent, systemized monetization, handled end-to-end.

The Result

No daily writing.

No backend confusion.

No wondering if email is “worth it.”

Just consistent, systemized monetization, handled end-to-end.

The Result

No daily writing.

No backend confusion.

No wondering if email is “worth it.”

Just consistent, systemized monetization, handled end-to-end.

Book A Call With Callum

About Me

I was convinced I’d be a personal trainer.

Boxed since I was 12.
PT course paid for.
Fitness Instagram started.

Then I spent six months backpacking Southeast Asia, and along the way…

It clicked: I didn’t want a career that chained me to one location.

Personal training suddenly felt like a trap; in-person clients, fixed hours, one city forever.

I came back to the UK lost…

Then, in September 2023, a mate showed me the potential of:

Email Marketing.

I was skeptical until I saw the results.

I went all in.

Since then, I’ve helped clients transform their newsletters into real revenue engines, generating 4–5 figures without additional content, posting, or online hours.

I didn’t abandon fitness.

I just stopped transforming bodies… and started transforming businesses.

I was convinced I’d be a personal trainer.

Boxed since I was 12.
PT course paid for.
Fitness Instagram started.

Then I spent six months backpacking Southeast Asia, and along the way…

It clicked: I didn’t want a career that chained me to one location.

Personal training suddenly felt like a trap; in-person clients, fixed hours, one city forever.

I came back to the UK lost…

Then, in September 2023, a mate showed me the potential of:

Email Marketing.

I was skeptical until I saw the results.

I went all in.

Since then, I’ve helped clients transform their newsletters into real revenue engines, generating 4–5 figures without additional content, posting, or online hours.

I didn’t abandon fitness.

I just stopped transforming bodies… and started transforming businesses.

I was convinced I’d be a personal trainer.

Boxed since I was 12.
PT course paid for.
Fitness Instagram started.

Then I spent six months backpacking Southeast Asia, and along the way…

It clicked: I didn’t want a career that chained me to one location.

Personal training suddenly felt like a trap; in-person clients, fixed hours, one city forever.

I came back to the UK lost…

Then, in September 2023, a mate showed me the potential of:

Email Marketing.

I was skeptical until I saw the results.

I went all in.

Since then, I’ve helped clients transform their newsletters into real revenue engines, generating 4–5 figures without additional content, posting, or online hours.

I didn’t abandon fitness.

I just stopped transforming bodies… and started transforming businesses.

Book A Call With Callum

A Fully-Managed Email Revenue System — Done For You

This isn’t “email copywriting.”

It’s a fully-managed email revenue system designed to add 4–5 figures in the next 60 days without more work on your end.

No posting more content.
No cold outreach.
No living online.

You stay focused on scaling your business.

Everything else is handled.

The email artisan system done for you

Here’s what included:

This isn’t “email copywriting.”

It’s a fully-managed email revenue system designed to add 4–5 figures in the next 60 days without more work on your end.

No posting more content.
No cold outreach.
No living online.

You stay focused on scaling your business.

Everything else is handled.

The email artisan system done for you

Here’s what included:

This isn’t “email copywriting.”

It’s a fully-managed email revenue system designed to add 4–5 figures in the next 60 days without more work on your end.

No posting more content.
No cold outreach.
No living online.

You stay focused on scaling your business.

Everything else is handled.

The email artisan system done for you

Here’s what included:

Offer Stack #1

Email Strategy & Revenue Architecture

A complete monetization plan built around your offer, audience, and business model so every email has a clear purpose.

Offer Stack #2

List Management & Deliverability Optimization

Your list is cleaned, warmed, and protected to ensure emails land in inboxes and actually get read. Because sales don’t happen in spam.

Offer Stack #3

Segmentation & Subscribers Logic

Your subscribers are organized based on behavior and intent, so buyers see sales emails, and non-buyers don’t get burned out. This alone fixes most “email doesn’t convert” problems.

Offer Stack #4

Automations & Sales Sequence

Backend sequences that quietly convert subscribers into customers even when you’re not launching. Your list works while you don’t.

Offer Stack #5

Strategic Email Scheduling

No more “what should I send today?”

Emails are planned, written, and scheduled in advance, consistently and intentionally.

No more “what should I send today?”

Emails are planned, written, and scheduled in advance, consistently and intentionally.

Offer Stack #6

Lead Magnet & List Growth Assistance

Guidance on attracting buyers, not freebie collectors, so list growth actually compounds revenue.

The Outcome

In the next 60 days, you don’t get:

More tasks
More tools
More complexity

You get:

Consistent monetization from an asset you already own
More time to scale your core offer
A newsletter that finally pulls its weight

In the next 60 days, you don’t get:

More tasks
More tools
More complexity

You get:

Consistent monetization from an asset you already own
More time to scale your core offer
A newsletter that finally pulls its weight

In the next 60 days, you don’t get:

More tasks
More tools
More complexity

You get:

Consistent monetization from an asset you already own
More time to scale your core offer
A newsletter that finally pulls its weight

Risk Reversal

Here’s the guarantee:

If I don’t generate you a return on your investment within 90 days, I keep working for free until I do.

No excuses.

No fine print.

If it doesn’t make you money, I don’t get paid.

Here’s the guarantee:

If I don’t generate you a return on your investment within 90 days, I keep working for free until I do.

No excuses.

No fine print.

If it doesn’t make you money, I don’t get paid.

Here’s the guarantee:

If I don’t generate you a return on your investment within 90 days, I keep working for free until I do.

No excuses.

No fine print.

If it doesn’t make you money, I don’t get paid.

Book A Call With Callum

Look At My Clients' Results…

Questions My Clients Often Asked…

Who is this not for?

How much time will this take from me?

How quickly will I see results?

I already have a VA or copywriter handling my emails- why should I need this?

What if my audience just isn’t buying?

What if it doesn’t work for my business?

Is this a long-term contract?

Book A Call With Callum

Add 4–5 Figures From Your Email List in the Next 60 Days — Without Doing More

You already have the audience.

You already have the offer.

What you’re missing isn’t more content… It’s a system that turns attention into sales.

The Email Artisan System is built to add 4-5 figures in the next 60 days without more work, social media, or cold outreach.

To maintain the performance and quality, I only work with 5 clients at any given time.

This isn’t a volume service, it’s hands on, fully managed, and results-driven.

Once these sports are filled, onboarding closes until a slot opens.

If you’re a fit, book a short discovery call where we will:

Review your current email setup
Identify where revenue is leaking
See if the Email Artisan System is a fit.

If it makes sense, we move forward, if not, you leave with clarity.

No ROI in 90 days? I work for free until there is.

Click below to apply before the next spot is gone.

You already have the audience.

You already have the offer.

What you’re missing isn’t more content… It’s a system that turns attention into sales.

The Email Artisan System is built to add 4-5 figures in the next 60 days without more work, social media, or cold outreach.

To maintain the performance and quality, I only work with 5 clients at any given time.

This isn’t a volume service, it’s hands on, fully managed, and results-driven.

Once these sports are filled, onboarding closes until a slot opens.

If you’re a fit, book a short discovery call where we will:

Review your current email setup
Identify where revenue is leaking
See if the Email Artisan System is a fit.

If it makes sense, we move forward, if not, you leave with clarity.

No ROI in 90 days? I work for free until there is.

Click below to apply before the next spot is gone.

You already have the audience.

You already have the offer.

What you’re missing isn’t more content… It’s a system that turns attention into sales.

The Email Artisan System is built to add 4-5 figures in the next 60 days without more work, social media, or cold outreach.

To maintain the performance and quality, I only work with 5 clients at any given time.

This isn’t a volume service, it’s hands on, fully managed, and results-driven.

Once these sports are filled, onboarding closes until a slot opens.

If you’re a fit, book a short discovery call where we will:

Review your current email setup
Identify where revenue is leaking
See if the Email Artisan System is a fit.

If it makes sense, we move forward, if not, you leave with clarity.

No ROI in 90 days? I work for free until there is.

Click below to apply before the next spot is gone.

Book A Call With Callum